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Biography

Sam Ayoubi is the Principal of AHS Legal, a boutique law firm specialising in tax and commercial law. A dual-qualified Solicitor and Chartered Accountant, Sam is widely recognised as a leading expert in tax controversy, business structuring, and succession planning.

With a career spanning over two decades, Sam has held senior roles across the "Big 4" consulting firms and boutique advisory practices. Uniquely, he spent nearly a decade as a full-time tax educator, training accountants, lawyers, and government bodies—including the ATO—on complex tax legislation. Today, he acts as a trusted adviser to other professional firms, high-net-worth family groups, and businesses, guiding them through complex ATO reviews, audits, and commercial transactions.

As a member of the Australian Arab Business Council, Sam brings a wealth of technical knowledge and strategic governance experience, reinforcing the Council’s commitment to professional excellence and business leadership.